## Yield Commercial — Brand document
### 1. Brand snapshot
| Field | Detail |
| --- | --- |
| Trading name | Yield Commercial (site copy also uses “Yield Commercial Realty”) |
| Legal entity (privacy policy) | Randell Group Pty Ltd |
| Category | Commercial and residential real estate — agency, advisory, and management |
| Primary geography | Canberra / ACT (office in Dickson); narrative positions a national network with a local delivery team |
| Heritage (as stated on site) | Roots described from 1975; Canberra office positioned as active from 2016 |
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### 2. Positioning statement (draft)
Yield Commercial presents itself as the bridge between national scale and local expertise: a full-service property business that uses broad reach where it helps, while keeping decision-makers close to the client and local market knowledge at the centre of how work is done.
Supporting line used on the contact page: _“At the intersection of national strength and local know-how.”_
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### 3. Value pillars (from on-site messaging)
1. Trust & longevity — “Trusted partner,” long-term relationships, not one-off transactions.
2. Coordination — “Highly coordinated national approach” with personalised service.
3. Access & clarity — Direct access to key decision-makers, clear communication, responsive action.
4. Operating model — Lean, responsive structure; transparency, accountability, performance.
5. Depth — Passion, integrity, and precision applied to sales, leasing, management, and appraisals.
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### 4. Services (as described)
* Sales and leasing (commercial and residential assets)
* Asset / property management
* Valuations and advisory
* Project marketing
* Privacy policy also references appraisals, advertising, business broking, and utility connection/disconnection in connection with broader real estate services.
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### 5. Audience & promises
* Clients seeking commercial and residential outcomes in the ACT and via a national network.
* Promise: outcomes shaped by local insight and national resources, with senior access and partnership-style engagement.
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### 6. Voice & tone
| Dimension | Guidance |
| --- | --- |
| Register | Professional, confident, relationship-oriented |
| Emphasis | Partnership, clarity, responsiveness, long-term value |
| Avoid | Generic “big brand” coldness; the site stresses local care and direct access |
Sample phrases aligned to current copy: _trusted partner_, _national strength and local know-how_, _personalised service_, _deep local knowledge_, _transparency, accountability, performance_, _enduring relationships_.
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### 7. Identity & digital presence (observed)
* Web: [yieldcommercial.com.au](https://yieldcommercial.com.au/)
* Phone: 02 6152 9113
* Address: Level 5, 501/23 Challis Street, Dickson ACT 2602
* Social (linked from site): Channels are labelled Burgess Rawson Canberra (Facebook, Instagram, YouTube, LinkedIn), which suggests affiliation or shared marketing with that network—worth confirming in any formal brand architecture diagram.
* Visuals: Logo assets are hosted on the site CDN (e.g. white wordmark-style logo referenced on the home page). No detailed colour/type spec is published in the fetched pages.
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### 8. Compliance & legal (for brand/comms consistency)
* Privacy is handled under Australian Privacy Act 1988; policy is attributed to Randell Group Pty Ltd.
* External comms should align trading name, legal entity, and ABN/licensing as your lawyers and licensing require (not all of that appears on the short pages reviewed).
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### 9. Gaps to resolve internally
* Reconcile “largest locally owned Commercial Agency in Australia” with any required substantiation for advertising.
* Align Yield Commercial naming with Burgess Rawson social properties\*\* in official brand hierarchy (parent, licensee, franchise, etc.).
* Fix small copy inconsistencies on the live site (e.g. company profile typos) so the published brand matches this document.